But could it also be the beginning of something really wonderful? The sale of Saturn to Roger Penske gives me a glimmer of hope. Bear with me for a moment. Prior to the 1960's, when automakers really started to consolidate, there were dozens of individual companies and design teams around the world working furiously to create the next big seller. Even during the Depression era, there were amazing innovations happening in car design: the Volkswagen Beetle, the Rolls Royce Phantom, the Ford V-8 engine, the MG. Preston Tucker built 37 of his fastback sedans. Packard wasn't just the name of a company; it was a man who designed the Super 8 and weathered the Depression with smart economies and innovative design.
Many of these carmakers, like Studebaker, couldn't survive competitive pressures or fell to poor management practices, labor disputes and a lack of long-range planning. But the multitide of smaller companies was fertal ground for car design. The Studebaker coupe gave us a wrap-around rear window and a flatback trunk. It was ridiculed at the time, but had a major influence on designers in the years to come. The Tucker Torpedo had a host of problems, but it brought us fuel injection and disc brakes.
Automotive design left the spare days of the Depression and moved on into the 1950's. Europeans focused on technology and economy; Americans focused on ornate body styling with tailfins and oodles of sparkling chrome. Those things were curtailed after the publication of Ralph Nader's book, Unsafe at Any Speed. And car companies began merging until just a handful of automakers were left by the 1980's.
But here we are again, in one sense. It's a dire economic situation in the US and around the world, and a few of the larger automakers are shedding brands. Hummer is going to a Chinese company, the Canadian company Magna is getting a majority share of GM's Opel, and Roger Penske has agreed to buy Saturn and all its dealerships. Isn't it just possible that we might get some fresh perspectives on the car business with new sets of eyes looking at the problems? GM and Chrysler are trying to slim down in order to remain competitive; does that mean there's room for smaller automakers in the mix?
As we move into the age of hybrids and hydrogen fuel, the more brilliant engineers working on the problem, the better. And maybe, just maybe, new ideas will be able to rekindle the American passion for a well-designed domestic car.
